News

Throughout September, Bom Futuro employees took part in a series of activities focused on valuing life, health and well-being. Designed to encourage reflection on caring for the body, mind and spirit, the Yellow September campaign reached all 41 company units across Mato Grosso, with support from the Internal Commission for Accident and Harassment Prevention (CIPA).

The initiatives involved different areas of the company and sought to broaden the conversation around self-care by addressing issues that are part of employees’ lives both at and outside work. The campaign engaged a company that currently has approximately 8,500 employees across its operations.

At Bom Futuro’s headquarters, the program included sessions on mental health, nutrition, financial well-being and spiritual health. Sports were also part of the agenda, with activities including running, women’s and men’s soccer, and mixed volleyball.

At the production units, the campaign continued throughout the month with initiatives designed to bring the topic closer to employees working in the field and reinforce the importance of health and quality of life.

According to Leonardo Rossato, Director of Administration and Shared Services, the goal was to approach the value of life from a broader perspective.

“When we decided to talk about living, we understood that we could not focus on just one aspect of people’s lives. Mental health is essential, but taking care of ourselves also involves nutrition, finances, physical activity, relationships and finding meaning in what we do,” Rossato says.

The campaign also took into account the different realities of employees working across the company’s administrative structure and production units in several regions of Mato Grosso. According to Rossato, bringing the initiative to different company locations also helps make the conversation part of everyday life.

“We have approximately 8,500 employees across different regions and realities. Engaging our units in this conversation is a way to bring people together and show that care needs to be part of our daily lives. Rather than concentrating this message in September, we want to foster a culture in which talking, listening and caring have a place throughout the year,” he adds.

At the headquarters, the program concludes this Wednesday (30) with the session “Caring for What Cannot Be Seen: Spiritual Health and Meaning in Life,” led by Friar Jorge Lisot. The event rounds out a month-long agenda that explored different paths toward a healthier and more balanced life.

Marcelo Borges | Bom Futuro Journalist
Imprensa@bomfuturo.com.br