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Initiative highlights self-care, presence in fatherhood, and moves with a tribute video

This Father’s Day, we celebrated our employees with a special program that combined recognition, affection, and reflection on the importance of being present in their children’s lives.

As part of the tribute, all units hosted a special Father’s Day breakfast, and every father received a symbolic gift designed to reinforce this year’s campaign theme — “To care for others, you must first take care of yourself.” The gesture encourages self-care and well-being as essential pillars for responsible and inspiring fatherhood.

The celebration also featured an emotional highlight: the launch of a tribute video starring visagist Juarez Leite and employees Agnelo Borges and Michael Borges — father and son, both truck drivers at Bom Futuro Transportadora. The production sensitively portrays the father-son relationship, emphasizing the importance of leading by example, being present, and taking care of oneself in order to care for others.

Check it out on our social media channels or website.